Is It Time to Rethink Your Pricing? Here’s How to Know

Let’s talk about something a lot of business owners avoid… pricing.

If your profit margins feel too tight, your revenue doesn’t match your workload, or it’s been over a year since you reviewed your rates — it might be time for a pricing adjustment. And don’t worry, I’m here to help you do it without the stress.

Here are a few ways to rethink and refine your pricing model:

1. Review your actual costs
Start with your numbers. Look at your current expenses (fixed and variable), tools, time, and team. Are your prices covering your costs and your profit goals?

If you’re always playing financial catch-up, your pricing might be the reason why.

2. Factor in value, not just time
Your pricing should reflect the value you bring — not just hours logged.

If you’re saving clients time, stress, or money, don’t be afraid to price accordingly. You’re solving real problems, and that matters.

3. Don’t forget the “extras”
Communication time, admin work, software, revisions, scope creep… these things add up fast.

Make sure they’re factored into your rates so you’re not working more than you’re getting paid for.

4. Communicate your pricing with confidence
Planning to raise your rates? Great — just give clients plenty of notice and explain the value they’re receiving.

Confidence sells, and transparency builds trust.

5. Test before you fully commit
Try your updated pricing with new clients first, or roll out tiered packages to give people options.

This gives you room to refine your model with real feedback.

Thinking about changing your pricing? It starts with real data.

I help business owners like you review your numbers, clean up your books, and get the clarity you need to make confident decisions. When your financials are accurate and up to date, you can back up your pricing with insights — not guesswork.

Let’s make sure your rates match your value. 💼💬